Why does an interior designer need an FAQ?27 April 2021 2021-04-27 9:09
Why does an interior designer need an FAQ?
Why does an interior designer need an FAQ?
One of the systems I teach during my training Start and scale Interior design business is building a website. It is an element that is very often treated neglected and, as a rule, completely ignored from the point of view of running an interior design office. Often you only put in there photos of your last project from time to time and you rarely do it on a regular basis.
On the other hand, the website is one of the first places your potential client goes to and thanks to the appropriate website building and the elements placed there, you can encourage customers to contact you, limit the number of inquiries from people who will not order a project from you anyway and, most importantly, focus what is most important at work. Replying to a few, a dozen or several dozen of the same e-mails received every day is not what you should focus on.
People who decide to hire an interior designer often do so for the first time. Interior design is a service that is not used every month or even every year. Usually, once designed interior stays with the client for several or several years. If so, our potential clients have a lot of questions and doubts in their heads, sometimes even those they are not aware of.
A typical customer contact process usually looks like this:
- The person sends a message with a casual question about the price or availability of the designer
- When you read a message, you answer it with a whole list of questions, without which you cannot prepare an offer
- After a few days, the client replies, sometimes incompletely, to your questions or asks additional questions
- After analyzing the answer, you either ask for the rest of the details or prepare an offer
- Days go, the client responds or not and you don’t even know why
If you thought this could be done over the phone then you are wrong. But there will be another article about that.
The whole process takes several days, sometimes longer. Additionally, each client usually asks for the same. The FAQ on our website can speed up the process of preparing an offer, but not only that.
Posting your FAQ also has other advantages:
- Answering frequently asked questions strategically reduces the number of questions, saves time and excludes customers who may not be appropriate for your business.
- They set you apart from the competition because many other designers don’t have frequently asked questions on their sites.
- The FAQ also affects the positioning of your website, because you will create descriptions for the most frequently asked questions in the Google search engine
- They establish your knowledge by showing that you have experience in all aspects of the process.
- They increase potential customers’ trust in you by being transparent from the start, sharing all the “what-ifs” that they don’t even realize might be happening.
- They are a great source of marketing activities, we also talk about it a lot in my course Start and scale Interior design business
What questions should be included in the FAQ?
Not sure how to start your own FAQ? Here are some of my favourite questions to consider:
- How much does an interior design cost?
- How long does it take to complete an interior design?
- What budget should I have?
- Do you support [a given city / region / country?
- Do you have your own renovation company or do I need to have my own?
- Who will be my designer (especially if it’s a larger office)?
- How often will we talk?
- What if I don’t like the design?
- Can we collaborate online?
- What are your COVID-19 protocols?
- Who should I hire first?
- Can I leave my furniture?
- Will I receive a photo from the implementation?
Also, try to avoid vocabulary typical of your industry, which may be incomprehensible to customer.
A word at the end
If you feel stuck with daily questions from potential customers, the first step you should take is to have an FAQ page on your website. Place it (or at least a clear indication that it exists) wherever you enter your contact information. An even better solution is to place the FAQ above the contact details. This way, you can be (almost) sure that the person who contacts you has read the list of your answers. He knows how you work, how much your project costs and is one step closer to starting cooperation with you.