The basic mistake that over 80% of designers make is treating their website as a portfolio and nothing else. You are an interior designer, you offer a service for sale, so you need to have a place where the customer will buy it, read: sales page.

Step 1

On the sales page, you offer a service for sale (preferably three services), so you need to create one. Name them, describe what they are, and evaluate them. Here you will say that each project is different and each is priced individually. If you think so and it is difficult for you to determine the price of each service package, it means that something is wrong with your strategy and here you should take the matter seriously.

But not this time. In this article, I assume that you can frame each of the three service packages.

Step 2

If writing your essay in school was not your favorite activity, then this step will require some effort on your part. Remember that the service is ordered by a specific person with a specific problem and this problem is not hair loss;)

A potential customer reading your sales page wants to feel that you as a designer understand him. You understand his problem. And now the most important thing. What’s his problem? Why do customers order projects from you? You need to play a little psychologist. What is usually the need to commission someone to design an interior?

Which would appeal to you more:

Vesion 1: 

I will create an individual interior design to meet the individual needs of the client.

Version 2:

You need a new home interior that will be inspiring and functional at the same time. You need a space that works as hard as you do but looks like a million dollars. You need a designer who understands your problem and has the most creative solutions.


However, it is important that it is not a floral text, but a text that fits a specific recipient, i.e. the avatar of your ideal client. Everyone actually works with a different type of client. The above second version would work for a client who likes glamor and spends a lot of time at work. He wants to create a luxurious interior, but it will not necessarily suit a minimalist.

Step 3

Describe the scope of services as precisely as possible, so that there are no misunderstandings, but also avoid unnecessary exchanges of e-mails with additional questions regarding their scope.

Step 4

Write who this service is for and who it is not for. If you do not work online, a client from London will not be good for you if you live in New York. If you do not work on weekends, then write this as well. Are you afraid of losing a client? At work, it’s not about worrying about losing customers, it’s about getting the best customers. This step is a great opportunity to eliminate a group of people you don’t want to work with.

Step 5

Put a list of answers to questions that potential customers usually have and might have. Typically, these questions duplicate each person. Including ready-made answers will allow you to sell faster.

Step 6 

Tell them what cooperation on the project looks like. When, how, what next?

Step 7

How much it costs! Show specific prices, even if it would be a price per m2, write it. Make the client aware of how much he will have to pay. Giving the price will allow you to avoid unnecessary phone calls and exchanging e-mails with people who cannot afford you.

Step 8

Tell us exactly how to order the service from you. If you do not have a sales system on your website, specify exactly where to send the e-mail, what number to call, where to come. Don’t expect the client to figure out for himself.

Step 9 

What if the person is not yet ready to commission the project? Give him a chance to stay connected. A good solution is also to enable the possibility of arranging a free, e.g. half-hour consultation. Not to be confused with a design consultation, during which you specifically advise how to arrange the interior. It may be a phone call or a meeting at ZOOM during which a person can personally ask any questions about the work and service. There are tons of tools that allow you to install something like this on a website.

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